October 29, 2015

The value of weather data can go up to the billions, said Chris Hyde, director of weather marketing and a meteorologist with MDA Weather Services, a consulting firm.

“People who are being impacted by extreme weather and climate change are all the sudden finding out that they can use weather information strategically to plan where they want  to build their next plants, where they might want to ship their products and where they may even want to relocate.”

Listen to the full recording here: http://www.marketplace.org/topics/tech/weather-information-big-business